
ABOUT
Founded in 2009 b2b (back 2 basics) has helped thousands of clients reach their goals. From individuals competing at professional level, post natal mothers looking to regain their bod from the glory days and recovering heart surgery patients.
“Our mission is to provide the highest standard of training and care possible, not only in the physical sense but also the emotional support needed on each individual’s journey.”
“Our clients come first. It’s as simple as that.”

Brendan Rawlings
Owner & Principal
Head Honcho Brendan comes from a rugby background playing in the Exeter Chiefs squad in the UK and for the Dubai Hurricanes in the UAE. He is a RFU level 2 Rugby & Strength & Conditioning coach. He has previously studied Sports Science at the University of Gloucestershire and holds his level 3 personal training diploma. Brendan is currently studying for his Precision Nutrition coaching certification.
Despite his large stature, Brendan is a big friendly giant and has a big heart to match.He is results focused & has helped hundreds of clients in Dubai reach their goals.

Sorrell Rawlings
Owner, Pre & Post Natal Specialist & Sports Masseuse
Sorrell has travelled all over the world and worked in Australia, UK, Abu Dhabi & now Dubai. She studied Sports Conditioning, Coaching & Rehabilitation at University and is a qualified Sports Masseuse, Personal Trainer, Pilates & Les Mills instructor. Sorrell has recently given birth to her beautiful baby Kitty, this is what inspired her to add Pre & Post Natal PT to her qualifications list as well.
Sorrell is a fantastic trainer and is more likely to hug you than shout at you. If she can fit you in to her busy schedule you'll end up being friends for life & that means you'll have someone to go shopping with for 'that dress' after reaching your goal.
LET'S MEET
Brendan Rawlings, Principal b2b Fitness Dubai